{"id":5508,"date":"2026-03-25T10:10:46","date_gmt":"2026-03-25T16:10:46","guid":{"rendered":"https:\/\/www.kirtonmcconkie.com\/?p=5508"},"modified":"2026-03-25T10:13:00","modified_gmt":"2026-03-25T16:13:00","slug":"its-not-all-billable-episode-4-business-development-trust-visibility-and-finding-your-style","status":"publish","type":"post","link":"https:\/\/www.kirtonmcconkie.com\/zh\/podcasts\/its-not-all-billable-episode-4-business-development-trust-visibility-and-finding-your-style\/","title":{"rendered":"It’s Not All Billable Episode 4: Business Development \u2013 Trust, Visibility, and Finding Your Style"},"content":{"rendered":"
In this episode of It’s Not All Billable, hosts Jonathan Bench and Kato Aerts dive into the often-misunderstood world of business development in the legal profession. Drawing from personal experiences and candid reflections, they explore the difference between marketing and business development, the role of trust and accessibility in building client relationships, and why many lawyers feel uncomfortable with the idea of \u201cselling.\u201d From networking stories and early career lessons to practical advice on finding your own style and thinking like an owner, Jonathan and Kato offer a grounded, relatable perspective on growing a practice in a way that feels authentic. This conversation highlights that business development isn\u2019t about gimmicks or perfection\u2014it\u2019s about connection, consistency, and playing the long game. Connect with Jonathan<\/a>\u00a0<\/a>\u548c\u00a0Kato<\/a>\u00a0<\/a>on LinkedIn for more insights.<\/div>","protected":false},"excerpt":{"rendered":"

In this episode of It’s Not All Billable, hosts Jonathan Bench and Kato Aerts dive into the often-misunderstood world of business development in the legal profession. Drawing from personal experiences and candid reflections, they explore the difference between marketing and business development, the role of trust and accessibility in building client relationships, and why many […]<\/p>\n","protected":false},"author":5,"featured_media":5529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-5508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"\nIt's Not All Billable Episode 4: Business Development \u2013 Trust, Visibility, and Finding Your Style - Kirton McConkie<\/title>\n<meta name=\"description\" content=\"Explore business development for lawyers, including client relationships, networking strategies, and authentic growth. 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