{"id":5134,"date":"2026-01-06T10:07:47","date_gmt":"2026-01-06T17:07:47","guid":{"rendered":"https:\/\/www.kirtonmcconkie.com\/?p=5134"},"modified":"2026-01-28T08:09:28","modified_gmt":"2026-01-28T15:09:28","slug":"episode-15-law-firm-business-development-and-client-relationship-strategies-with-david-ackert","status":"publish","type":"post","link":"https:\/\/www.kirtonmcconkie.com\/es\/podcasts\/episode-15-law-firm-business-development-and-client-relationship-strategies-with-david-ackert\/","title":{"rendered":"Lawbalization, episodio 15: Estrategias de desarrollo empresarial y relaciones con los clientes para despachos de abogados, con David Ackert."},"content":{"rendered":"

In this episode of Lawbalization, Jonathan Bench speaks with David Ackert, CEO of Pipeline Plus and author of The Short List<\/em>, about modern law firm business development and the power of authentic client relationships. David shares his unconventional path from television actor to legal industry adviser and explains why traditional marketing models often fail lawyers who are highly analytical and risk-averse. Together, they explore how law firms can shift away from transactional networking toward deeper, trust-based relationships, why focusing on a curated \u201cshortlist\u201d of key contacts drives sustainable growth, and how lawyers can move out of the \u201cfriend zone\u201d with clients and referral sources. The conversation also covers training and technology\u2014from coaching and e-learning to relationship-tracking tools and AI-enabled outreach\u2014and how firm leaders can embed business development into their culture through education, empowerment, and accountability. You can connect with David on LinkedIn aqu\u00ed<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

In this episode of Lawbalization, Jonathan Bench speaks with David Ackert, CEO of Pipeline Plus and author of The Short List, about modern law firm business development and the power of authentic client relationships. David shares his unconventional path from television actor to legal industry adviser and explains why traditional marketing models often fail lawyers […]<\/p>\n","protected":false},"author":4,"featured_media":5137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53],"tags":[],"class_list":["post-5134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"acf":[],"yoast_head":"\nLaw Firm Business Development and Client Relationship Strategies<\/title>\n<meta name=\"description\" content=\"Join Jonathan Bench and David Ackert as they discuss law firm business development and client relationship strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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