{"id":2247,"date":"2025-07-09T12:39:26","date_gmt":"2025-07-09T18:39:26","guid":{"rendered":"https:\/\/dev.epicsrv.com\/km\/practices\/trademarks-service-marks-and-trade-dress\/"},"modified":"2026-04-13T15:15:29","modified_gmt":"2026-04-13T21:15:29","slug":"trademarks-service-marks-and-trade-dress","status":"publish","type":"km_practice_area","link":"https:\/\/www.kirtonmcconkie.com\/es\/practices\/intellectual-property\/trademarks-service-marks-and-trade-dress\/","title":{"rendered":"Marcas comerciales, marcas de servicio e imagen comercial"},"content":{"rendered":"<style>\n    @media screen and (min-width: 768px) {\n        #hero-6a01e634739bf .background-image  {\n            min-height: 600px;\n        }\n    }\n<\/style>\n\n<div id=\"hero-6a01e634739bf\" class=\"epic-hero-banner  mb-80\">\n        <div class=\"background-image  content-padding\" style=\"background-image: url(https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/09\/25-KM-1200x800-v2-3311@2x.webp);justify-content: center; \">\n                                    <div class=\"content frame\" style=\"align-items: flex-start;\">\n                <h2 class=\"text h1 canela animate fade-up\" style=\"color: #ffffff\">\n                    Marcas comerciales, marcas de servicio e imagen comercial                <\/h2>\n                            <\/div>\n                        <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><style>\n    #paragraph-6a01e63474573, #paragraph-6a01e63474573 p{\n        font-size: 20px;\n    }\n<\/style>\n<div id=\"paragraph-6a01e63474573\" class=\"epic-paragraph text-left big-line-height animate fade-up mb-40 mb-md-100\" style=\"color: #DED8D0; transition-delay:80ms;\"><p>Kirton\u00a0McConkie represents clients in trademark, service mark\u00a0and trade dress disputes of all variety including trademark infringement, trademark dilution, false advertising, unfair competition, gray market disputes, Lanham Act claims, domain name litigation, deceptive trade practices, right of publicity and advertising litigation.<\/p>\n<\/div>\n\n<style>\n    #paragraph-6a01e63474a06, #paragraph-6a01e63474a06 p{\n        font-size: 16px;\n    }\n<\/style>\n<div id=\"paragraph-6a01e63474a06\" class=\"epic-paragraph text-left  animate fade-up mb-20\" style=\"color: #DED8D0; transition-delay:80ms;\"><p>We represent clients in such disputes in both federal and state courts throughout the United States and before international bodies.\u00a0Our\u00a0IP lawyers\u00a0assist clients in navigating complex trademark opposition and cancellation proceedings before the Trademark Trial and Appeal Board and similar international agencies.<\/p>\n<p>&nbsp;<\/p>\n<p>We are also experienced in handling domain name disputes before international panels through UDRP proceedings and in United States federal courts.\u00a0 We help consumer products based clients with counterfeiting issues and trademark policing.<\/p>\n<p>&nbsp;<\/p>\n<p>Our intellectual property attorneys have obtained significant outcomes in the form of jury verdicts, temporary restraining orders, preliminary injunctions and permanent injunctive relief.<\/p>\n<p>&nbsp;<\/p>\n<p>The term \u201ctrade dress\u201d generally refers to the total image, design and\/or visual appearance of a product or a service and may include features such as size, shape, texture, color, color combinations, sounds, graphics, packaging, labeling and even particular sales techniques.<\/p>\n<p>&nbsp;<\/p>\n<p>Trade dress rights arise by virtue of the way a product or service is presented to a customer. In this respect, the development and protection of trade dress is somewhat unique relative to other intellectual property disciplines.<\/p>\n<p>&nbsp;<\/p>\n<p>The combination of elements in which a product or service is packaged or presented to a buyer constitutes protectable trade dress. Taken as a whole, the combination of elements is capable of exclusive legal rights as trade dress by identifying the origin or source of a product or service.<\/p>\n<p>&nbsp;<\/p>\n<p>Kirton McConkie has the skills, experience and resources to help you acquire and protect the comprehensive gamut of intellectual property rights available. In particular, we can assist in the protection of trade dress as one of many arrows in your intellectual property quiver.<\/p>\n<\/div><\/div>\n\n\n<div class=\"container mt-50 mb-50 mt-md-140 mb-md-140\" style=\"width:100%\">\n    <hr class=\"animate grow-right\"  \/>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"contact-card animate fade-up\" style=\"transition-delay: 200ms;\">\n    <div class=\"row mb-30\">\n        <div class=\"col-12\">\n            <h5>Contacto para pr\u00e1cticas<\/h5>\n        <\/div>\n    <\/div>\n    <div class=\"row cards-row align-items-center\">\n        <div class=\"card-img col-12 col-md-4\">\n                            <img decoding=\"async\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Tingey-David.jpg\" alt=\"David B. Tingey\" class=\"img-fluid\">\n                    <\/div>\n        <div class=\"card-contact col-12 col-md-4\">\n            <div class=\"contact-item\">David B. Tingey<\/div>\n                            <div class=\"contact-item\"> <a href=\"mailto:dtingey@kmclaw.com\">dtingey@kmclaw.com<\/a><\/div>\n                                        <div class=\"contact-item\"> <a href=\"tel:801.328.3600\">801.328.3600<\/a><\/div>\n                    <\/div>\n    <\/div>\n<\/div><\/div>\n\n\n<div class=\"container mt-50 mb-50 mt-md-140 mb-md-140\" style=\"width:100%\">\n    <hr class=\"animate grow-right\"  \/>\n<\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"epic-heading h5 text-left animate fade-up metropolis  mb-20\" style=\"color:#DED8D0;transition-delay: 100ms;font-weight:200;\">\n    Abogados en ejercicio<\/h5>\n\n<div class=\"cpt-cards animate fade-up\" style=\"transition-delay: 200ms;\">\n    <div class=\"row mb-30\"><\/div>\n\n    \n    <div class=\"row cpt-cards-row pl-2 pl-md-0\"\n         data-chunk=\"8\"\n         data-current-page=\"1\"\n         data-post-type=\"km_professionals\"\n         data-filter-by=\"practice_area\"\n         data-job-type=\"\"\n         data-location=\"\"\n         data-practice-area=\"2247\"\n         data-industry=\"\">\n\n                                                <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/dax-anderson\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Anderson-Dax.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">Dax D. Anderson<\/h6>\n                        <div class=\"job-title mb-10\">Accionista<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:8013283600\">801.328.3600<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:danderson@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/dax-anderson\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                            <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/nolan-andreasen\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Andreason-Nolan-1.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">Nolan S. Andreasen<\/h6>\n                        <div class=\"job-title mb-10\">Asociado<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:4355745672\">435.574.5672<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:nandreasen@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/nolan-andreasen\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                            <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/whitney-blair\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Blair-Whitney.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">Whitney Blair<\/h6>\n                        <div class=\"job-title mb-10\">Accionista<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:8013283600\">801.328.3600<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:wblair@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/whitney-blair\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                            <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/james-burton\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Burton-James-1.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">James T. Burton<\/h6>\n                        <div class=\"job-title mb-10\">Accionista<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:8013283600\">801.328.3600<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:jburton@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/james-burton\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                            <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/lacey-chase\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/11\/Chase-Lacey.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">Lacey A. Chase<\/h6>\n                        <div class=\"job-title mb-10\">Abogado externo<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:8014262100\">801.426.2100<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:lchase@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/lacey-chase\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                            <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/david-conklin\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Conklin-David.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">David R. Conklin<\/h6>\n                        <div class=\"job-title mb-10\">Accionista<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:4355745672\">435.574.5672<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:dconklin@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/david-conklin\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                            <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/russell-griggs\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Griggs-Russell.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">K. Russell Griggs<\/h6>\n                        <div class=\"job-title mb-10\">Asociado<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:8013283600\">801.328.3600<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:rgriggs@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/russell-griggs\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                            <div class=\"cpt-card col-12 col-md-3\">\n                    <button class=\"card-link pb-50 pb-md-80\" onclick=\"window.location.href='https:\/\/www.kirtonmcconkie.com\/es\/professionals\/bryant-keller\/';\">\n                        <div class=\"card-image-container\">\n                            <img decoding=\"async\" class=\"card-image mb-20\" src=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/07\/Keller-Bryant.jpg\" alt=\"\">\n                        <\/div>\n\n                        <h6 class=\"name\">Bryant J. Keller<\/h6>\n                        <div class=\"job-title mb-10\">Accionista<\/div>\n                        <hr class=\"animate my-10\">\n                                                    <div class=\"phone\"><a href=\"tel:8013283600\">801.328.3600<\/a><\/div>\n                            <hr class=\"animate my-10\">\n                                                <div class=\"contact-icons mb-10 mb-md-0\">\n                            <div class=\"icon email\"><a href=\"mailto:bkeller@kmclaw.com\"><i class=\"icon-envelope-o\"><\/i><\/a><\/div>\n                                                    <\/div>\n                        <a class=\"underline d-md-none\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/professionals\/bryant-keller\/\">M\u00e1s informaci\u00f3n<\/a>\n                    <\/button>\n                <\/div>\n                <\/div>\n\n            <div class=\"col-12 text-center mt-30 d-none d-md-block epic-button-wrapper\">\n            <button id=\"km-load-more\" class=\"epic-button\">Cargar m\u00e1s<\/button>\n        <\/div>\n    <\/div><\/div>","protected":false},"featured_media":0,"parent":2238,"menu_order":36,"template":"","class_list":["post-2247","km_practice_area","type-km_practice_area","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademarks, Service Marks, and Trade Dress - Kirton McConkie<\/title>\n<meta name=\"description\" content=\"Protect trademarks and trade dress with experienced IP lawyers. Kirton McConkie handles infringement, disputes, enforcement, and brand protection.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kirtonmcconkie.com\/es\/practicas\/intellectual-property\/trademarks-service-marks-and-trade-dress\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademarks, Service Marks, and Trade Dress - Kirton McConkie\" \/>\n<meta property=\"og:description\" content=\"Protect trademarks and trade dress with experienced IP lawyers. Kirton McConkie handles infringement, disputes, enforcement, and brand protection.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kirtonmcconkie.com\/es\/practicas\/intellectual-property\/trademarks-service-marks-and-trade-dress\/\" \/>\n<meta property=\"og:site_name\" content=\"Kirton McConkie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KirtonMcConkie\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T21:15:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/09\/KM_Building.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1261\" \/>\n\t<meta property=\"og:image:height\" content=\"1185\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/practices\\\/intellectual-property\\\/trademarks-service-marks-and-trade-dress\\\/\",\"url\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/practices\\\/intellectual-property\\\/trademarks-service-marks-and-trade-dress\\\/\",\"name\":\"Trademarks, Service Marks, and Trade Dress - Kirton McConkie\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/#website\"},\"datePublished\":\"2025-07-09T18:39:26+00:00\",\"dateModified\":\"2026-04-13T21:15:29+00:00\",\"description\":\"Protect trademarks and trade dress with experienced IP lawyers. Kirton McConkie handles infringement, disputes, enforcement, and brand protection.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/practices\\\/intellectual-property\\\/trademarks-service-marks-and-trade-dress\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kirtonmcconkie.com\\\/practices\\\/intellectual-property\\\/trademarks-service-marks-and-trade-dress\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/practices\\\/intellectual-property\\\/trademarks-service-marks-and-trade-dress\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intellectual Property\",\"item\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/practices\\\/intellectual-property\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Trademarks, Service Marks, and Trade Dress\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/#website\",\"url\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/\",\"name\":\"Kirton McConkie | Full-Service Law Firm in Utah and Idaho\",\"description\":\"Utah\u2019s Top Multi-Service Law Firm\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/#organization\"},\"alternateName\":\"Attorneys in Utah and Idaho - Kirton McConkie\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/#organization\",\"name\":\"Kirton McConkie\",\"url\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/KM-Logo-Blue-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/KM-Logo-Blue-scaled.png\",\"width\":2560,\"height\":257,\"caption\":\"Kirton McConkie\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kirtonmcconkie.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/KirtonMcConkie\\\/\",\"https:\\\/\\\/www.instagram.com\\\/kirtonmcconkie\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/kirton-mcconkie\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trademarks, Service Marks, and Trade Dress - Kirton McConkie","description":"Protect trademarks and trade dress with experienced IP lawyers. Kirton McConkie handles infringement, disputes, enforcement, and brand protection.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kirtonmcconkie.com\/es\/practicas\/intellectual-property\/trademarks-service-marks-and-trade-dress\/","og_locale":"es_MX","og_type":"article","og_title":"Trademarks, Service Marks, and Trade Dress - Kirton McConkie","og_description":"Protect trademarks and trade dress with experienced IP lawyers. Kirton McConkie handles infringement, disputes, enforcement, and brand protection.","og_url":"https:\/\/www.kirtonmcconkie.com\/es\/practicas\/intellectual-property\/trademarks-service-marks-and-trade-dress\/","og_site_name":"Kirton McConkie","article_publisher":"https:\/\/www.facebook.com\/KirtonMcConkie\/","article_modified_time":"2026-04-13T21:15:29+00:00","og_image":[{"width":1261,"height":1185,"url":"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/09\/KM_Building.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kirtonmcconkie.com\/practices\/intellectual-property\/trademarks-service-marks-and-trade-dress\/","url":"https:\/\/www.kirtonmcconkie.com\/practices\/intellectual-property\/trademarks-service-marks-and-trade-dress\/","name":"Trademarks, Service Marks, and Trade Dress - Kirton McConkie","isPartOf":{"@id":"https:\/\/www.kirtonmcconkie.com\/#website"},"datePublished":"2025-07-09T18:39:26+00:00","dateModified":"2026-04-13T21:15:29+00:00","description":"Protect trademarks and trade dress with experienced IP lawyers. Kirton McConkie handles infringement, disputes, enforcement, and brand protection.","breadcrumb":{"@id":"https:\/\/www.kirtonmcconkie.com\/practices\/intellectual-property\/trademarks-service-marks-and-trade-dress\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kirtonmcconkie.com\/practices\/intellectual-property\/trademarks-service-marks-and-trade-dress\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.kirtonmcconkie.com\/practices\/intellectual-property\/trademarks-service-marks-and-trade-dress\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.kirtonmcconkie.com\/"},{"@type":"ListItem","position":2,"name":"Intellectual Property","item":"https:\/\/www.kirtonmcconkie.com\/practices\/intellectual-property\/"},{"@type":"ListItem","position":3,"name":"Trademarks, Service Marks, and Trade Dress"}]},{"@type":"WebSite","@id":"https:\/\/www.kirtonmcconkie.com\/#website","url":"https:\/\/www.kirtonmcconkie.com\/","name":"Kirton McConkie | Bufete de abogados con servicios integrales en Utah e Idaho","description":"El mejor bufete de abogados multiservicio de Utah","publisher":{"@id":"https:\/\/www.kirtonmcconkie.com\/#organization"},"alternateName":"Attorneys in Utah and Idaho - Kirton McConkie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kirtonmcconkie.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.kirtonmcconkie.com\/#organization","name":"Kirton McConkie","url":"https:\/\/www.kirtonmcconkie.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.kirtonmcconkie.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/06\/KM-Logo-Blue-scaled.png","contentUrl":"https:\/\/www.kirtonmcconkie.com\/wp-content\/uploads\/2025\/06\/KM-Logo-Blue-scaled.png","width":2560,"height":257,"caption":"Kirton McConkie"},"image":{"@id":"https:\/\/www.kirtonmcconkie.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/KirtonMcConkie\/","https:\/\/www.instagram.com\/kirtonmcconkie\/","https:\/\/www.linkedin.com\/company\/kirton-mcconkie"]}]}},"_links":{"self":[{"href":"https:\/\/www.kirtonmcconkie.com\/es\/wp-json\/wp\/v2\/km_practice_area\/2247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kirtonmcconkie.com\/es\/wp-json\/wp\/v2\/km_practice_area"}],"about":[{"href":"https:\/\/www.kirtonmcconkie.com\/es\/wp-json\/wp\/v2\/types\/km_practice_area"}],"up":[{"embeddable":true,"href":"https:\/\/www.kirtonmcconkie.com\/es\/wp-json\/wp\/v2\/km_practice_area\/2238"}],"wp:attachment":[{"href":"https:\/\/www.kirtonmcconkie.com\/es\/wp-json\/wp\/v2\/media?parent=2247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}